Bud Bushnell established Genie Industries in 1966, after he purchased the manufacturing rights to a material lift that operated on compressed air. The name Genie came from the "magic in the bottle" which was utilized to lower and raise the hoist. This device greatly impressed customers and thus, the name was born.
Genie has moved into numerous new markets, because the need for work platforms and lifts grew. Over time, when the demand for new equipment to meet numerous applications grew, the company made itself recognized in many new markets. For example, Genie went into making articulated booms, light towers, man-lifts, telehandlers and stick booms.
Due to the economic recession in the start of the 2000s, Genie decided to acquire a partner who had the same values. They partnered up together with Terex Corporation. This company has a history obtaining machine manufacturers throughout the world who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
During the initial years after the sale, it was decided to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation within the marketplace. Hence, all Genie equipment continue to be sold under the Genie brand name.
The company takes great pride in listening and taking advise from their customers. Genie has always been continually dedicated to improving the efficiency and quality in addition to lessening wastes. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work practices that have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line equipment.
The DC and Bi-Energy equipment provided by Genie offers emission-free, quiet operation even in the most delicate work settings. Where the machinery must be driven significant distances, such as within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator with the benefits of a 48V DC equipment.
Telescopic booms provide greater horizontal reach, compared to any of the various aerial platforms. These equipment are great for small areas or limited access areas in all kinds of environments. The Genie Telescopic S booms have been designed to offer utmost productivity. These machines deliver supreme traction and the drive speed you require to be able to travel around the job area and work site.